Huge MIT Study of ‘Fake News’: Falsehoods Win on Twitter

Exclusive Twitter data given to MIT for research shows that humans are more likely to share false information than factual: false tweets are 70% more likely to be retweeted. Fake news is shared more deeply, getting 19 links in a retweet chain where real news may only get 10, and it does it 10x faster too. This is down to two things, researchers say: fake news is typically more novel and interesting, and it's more likely associated with surprise/disgust, which are emotions with gel well with reach.


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