Product Design: Expectations vs Reality

The reasons for the deficiencies in human-machine interaction are numerous. Some come from limitations in resources, some come from self-imposed limitations. But most of them come from the lie we tell ourselves that people are logical animals. We have to accept human behaviour the way it is and not the way we want it to be. So we have to design products that mirror our thinking model.

When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bustling with prejudices and motivated by pride and vanity — Dale Carnegie


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