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"Allow this app to personalize advertising for you?"

A useful observation on how we frame online privacy - 'let this app track me' and 'let it show me relevant ads' are the same thing, but produce very different consumer reactions, and Apple is shaping the framing.

Apple has defined “privacy” in a very specific way, with a standard that is only applied to its competitors. Apple can use the gentle, pacifying framing of “personalized ads” because it “does not track” users by the arbitrary definition of “tracking” that Apple has conjured out of thin air.


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