Culture of connection was key to the subscription comeback at Mediahuis

www.inma.org

When people ask me what makes us unique as a B2C department, what is our most valuable asset, I answer it is our culture of connection. Firmly rooted in the singular purpose of independent journalism, we find it easier to nourish good relationships between employees, between formerly siloed departments, and with customers. In the link the essentials of our latest journey, as captured in the new book The Human Touch. I had the pleasure to write this with the brilliant mind and beautiful friend Matthijs van de Peppel. I'm also happy to announce that we will start blogging again on INMA.org.

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