We fixate on the decline of the high street, but the real issue is Amazon


Again, more talk of "saving traditional shops" but more organisations still need to capitalise on online.

BREWDOG, the drinks brand are another success story. Despite 101 of their bars being closed & all of the business challenges they continue to face on a daily basis, they somehow managed to grow our our total sales for the first half of 2020 by 15%. How? Take a look at the photo below for some clues and then look how easy it is to buy their products from one central website. I'm thinking reduced spend through traditional operations and more on timely digital marketing and eComm, plus sharing stories or business moves that their audience care about.


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