“Writing is Thinking”


Steven Sinofsky:

Are you creating a writing culture? Said in a way that I think makes more sense, is writing a core value of the company (team)? I hope so because I think it really matters and can help.
Writing is risky. So what culture doesn’t value risk taking? If you want to be sustainable the easiest risk to take is sharing ideas through writing.
The first people to stop writing in a company are often those that were there the longest or the execs. Writing is important for everyone. Execs need to write, and do their own writing. Don’t farm out to others to fill in the details from an outline. Having others do your writing for you is for when you’re a head of state making speeches every day and for when every word matters, not for business writing even for the largest of companies.

I love this entire thing.


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