♟️ 7 design lessons from Silicon Valley’s most important failure

www.fastcompany.com

The head of AI at Apple. The founder of Nest. The head of Google’s speech recognition. The CTO of Twitter. The CTO and cofounder of LinkedIn. The VP of technology at Apple. They all have one thing in common: In the early 1990s, they worked at a small Silicon Valley startup you’ve never heard of.

“General Magic was all about thinking from first principles about solving problems based on user needs, just fundamentally. And you needed to invent a whole bunch of technology to do that.

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