Amazon still hasn’t figured out how to sell more stuff via Alexa

A news report first published by The Information is based on two sources briefed on the company’s internal figures who say that only about 2 percent of people with Alexa-enabled devices have made purchases with their voices so far in 2018. 
Of the users who did buy something via Alexa, only about 10 percent tried it again, while a more significant 20 percent engaged more broadly by tracking shipments or perusing deals.


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