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Facebook Says It’s Standing Up Against Apple For Small Businesses. Some Of Its Employees Don’t Believe It.

The brewing battle over the soul of Silicon Valley has finally hit a breaking point. Apple, which sees individuals as its customers, is advancing iOS users’ privacy with the choice to opt into ad tracking. Facebook, which sees individuals as its raw material, is fighting back, supposedly in the name of its small business customers. The two perspectives—product-focused versus ad focused—have been challenging each other for some time. But Apple has now drawn a line in the sand, saying that user data is owned by the user, while Facebook is fighting to maintain its free access to that data so it can boost its sales to advertisers.

If nothing else, this battle should make every individual question whether they are underestimating the value of the data they give away with every click.


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