Kenya's Safaricom Pushes Innovation in Mobile Payment

qz.com

Kenya mobile network operator Safaricom launched a platform that will allow its customers to send and receive money while they chat. The move is set to reinforce the dominance of its mobile money transfer service 'M-Pesa' advancing its ambition to become an innovative global business. The launch also positions Safaricom as a social networking site, allowing its near-30 million subscribers to send direct messages on a singular free platform and also help them conduct business meetings and enhance their commercial experience. Kenya’s government holds a 35% share in Safaricom which is majority-owned by the UK’s Vodafone Group, and boasts over 80% of the mobile money transfer service in Kenya.

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