At Tencent, Tensions Rise Over the Future of WeChat

WeChat's News Feed isn't the cash cow it should be:

But when it comes to making money, WeChat is taking it slow. WeChat introduced ads to its Moments section, the equivalent of Facebook’s News Feed, three years ago but strictly limits its ad inventory for fear of alienating its users. In the quarter through September, revenue from targeted ads on Tencent’s social networks—primarily WeChat—stood at just $1.1 billion. (Facebook, in contrast, generated over $10 billion in ad revenue for the same quarter.)


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