Louis Vuitton's New Men's Designer Virgil Abloh Brings Culture to High Fashion

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Virgil Abloh, the founder of streetwear label Off-White, will design Louis Vuitton's men's line. As the new generation of consumers emerges with different values and desires; instead of spending money on fancy suits, young shoppers drop hundreds of dollars on items like tees and sneakers. This is a sign that Louis Vuitton is looking to appease a new generation of shoppers: ones who want to buy the next hot pair of sneakers as much as—or more than—a hand-tailored jacket.

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