Email Capture To Wring Value Out Of Ad Blocking Readers

digiday.com

Not new, but still interesting. Online publishers are to extracting value from freeloading readers: getting their email address. An overview what Washington Post and Epircurious are doing. When there is no blocker installed, the log-in data can serve to sell targeted ad campaigns. This may improve reader experience by showing more relevant ads. And it can be very annoying to customers, too.

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