Information Architecture. The Most Important Part of Design You’re Probably Overlooking.

In essence, any digital product, website, or app is simply a collection of information. The practice of Information Architecture involves arranging this information in a way that is easy to understand, and can be scaled as the app or website grows (as you add features, for example).

An app or website that has good Information Architecture is structurally sound. It’s very much like a building. If we’re deliberate about what the important pillars are, and we start there, we have a solid foundation. When we have a solid foundation, we can continue to build without things getting too shaky. 


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