Why retailers stop selling online: the hidden cost of eCommerce

www.theguardian.com

Free delivery and returns are unsustainable for many entrepreneurs, who are turning away from offering online shopping

This article is more about bricks and mortar stores having an online presence, rather than pure-play online or online with some stores (or clubhouses!). It tackles the tricky subject of handling returns. On a survey, "58% said a retailer’s returns policy has an effect on their decision to make a purchase online – but not one that they want to pay for."

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