Amazon Is Cutting Wrapping Paper This Holiday Season

fortune.com

Leena Rao talks to Amazon about the change:

“Our guiding North Star is the minimization of packaging,” says Kara Hurst, Amazon’s director of worldwide sustainability and social responsibility. “Wrapping paper has no value.”

This actually seems like a pretty big change. I know I would use the service all the time in years past. But that's mainly because I have absolutely no idea how to correctly wrap something. 

Thinking about it a bit more, this makes sense: wrapping paper is silly and worse, wasteful. But I do wonder if it's one of those anachronisms that is more vital than it may appear -- especially around sentimental topics like gift-giving -- and Amazon backtracks... 

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