View full issue

This link was published in:

A Most Super Bowl

by M.G. Siegler


Snapchat's young users are at once its greatest asset — and one of its biggest risks

Tracey Lien and Samantha Masunaga:

“It would be like cheap beer,” Gordon said. “I live in a college town, and the best-selling beers are cheap beers. But when these students graduate and they have income, they switch. They’re no longer drinking what’s on special.”

Interesting analogy... Not sure it applies here. At all. But interesting... 🍻


Want to receive more content like this in your inbox?