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HBO Max, Disney+ See Bump in App Downloads on "Wonder Woman," "Soul" Debuts

www.bloomberg.com

An estimated 554,000 users signed up for the app from Friday to Sunday, including a record 244,000 downloads on Sunday alone, according to the market-research firm Apptopia. While mobile devices are just one entry point for customers using a streaming service, the data provides a way to measure traffic. HBO Max’s total mobile users now stand at just under 12 million, Apptopia said.

Meanwhile, Walt Disney Co.’s Disney+ streaming service had about 2.3 million global installations of its mobile app over the Christmas holiday, a 28% increase from the prior weekend, according to the market-research firm Sensor Tower.

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