Inside Amazon’s pitch to agencies

digiday.com

In China retail platforms like Taobao and JD.com are already attracting most of the advertising. Now that Amazon wants a piece of the advertising pie in the West - makes total sense to advertise where the buyers are - here is an interesting look at their pitch to agencies. The e-commerce giant is in the business of selling products to shoppers, not selling inventory to brands -- a subtle, yet important difference.

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