Apple's releases medical research app, says it won't look at data

www.theverge.com

The internet giants are trapped between the needs of users on the one hand, and on the other, governments realizing the benefits of having a reporting device in everyone's pocket. The latter is not an appealing promise to make to consumers, and Silicon Valley is pushing back. Apple is introducing products (Apple Pay, ResearchKit) that have a fundamental promise in their DNA: "we can not see your data". By not having access to the data, Apple can not be asked to give it to the security agencies. There are two business models emerging: one where users trade personal data for services (Facebook, Google), and another where users keep their data but pay for services with hard cash (Apple). Apple's ResearchKit enlists an intermediary to safeguard privacy. There's an interesting job for the future: data integrity/anonymity certifier.

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