I haven't watched the Netflix original movie Bright yet, but by most accounts it's pretty bad. But what's interesting is that unlike a lot of movies in this bucket that play in actual movie theaters, Bright seems to be doing quite well. As Bloomberg notes:
“Bright” got 11 million viewers Dec. 22 through 24 in the U.S., Nielsen said Thursday. If those viewers had each paid the national average movie-ticket price of about $9, that would’ve been a $99 million debut at the box office -- roughly what Universal Pictures' “The Fate of the Furious” did in April.
Obviously, that's not exactly a fair comparison -- no one paid (beyond what they already had paid for Netflix overall) to watch Bright -- still, it's an interesting scale, no doubt.
And it points to the question: Is this the way to combat the "Rotten Tomatoes Effect"? Obviously, direct-to-video is nothing new, but this is different. It's still sort of "second-tier" to a film being in the theaters, but it's much less of a second-tier. And again, this points to the fact that such films -- even mediocre/bad ones -- can become hits this way.Read more...