How brands should target Chinese consumers during Golden Week and beyond

www.marketingweek.com

Golden Week was last week in China, one of the 2 major shopping times of the year (the biggest being singles day, 11/11). As discussed previously, Chinese consumers boast a high disposable income, strong desire to travel and a love of Western brands. These businesses however, must understand the nuances of the Chinese shopper and how to target them specifically. 

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