Want to grow your business? Focus on the smallest audience possible 💡


You know you can’t please everyone, right? There’s this Portuguese saying: "It’s hard to please Greeks and Trojans at the same time." But notice that most businesses ignore this basic marketing rule and are trying to be everything to everybody. And then they wonder why they can’t get people’s attention! Here’s the thing, defining and understanding your target market is key to successful marketing. Miguel Ferreira explains.


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