How to Sell Anything to Anybody by Joe Girard

I find myself recommending this book to people over and over. It's by an old school car salesman, but all his techniques have a modern equivalent within the startup world (for example, the people he refers to as "bird dogs" are really just affiliates). Plus it's a good biography of a salesman. Snag it if you're tired of just reading articles all the time. [affiliate link]


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