French Connection says a quarter of its turnover now from ecommerce

"The fashion retailer says that 26.5% of group retail revenue was generated online in the six months to July 31. That’s up from 22.3% at the same time last year, and comes following a steady growth in the proportion of sales taking place on the internet in recent years." Furthermore "at the same time, mobile and tablet sales accounted for 50% of eCommerce revenues – up from 47% last time." The healthy numbers, in my view, can be attributed to the younger demographic of French Connection customers. Shopping habits from my research indicate that older users may browse on their mobile, but make the final purchase on their desktop - due to a physical keyboard and less chance (in their mind) for error. Great to see how this will change over time as technology improves.


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