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Punch Out

by The Happy Hour


Dear iPhone: Here’s Why We’re Still Together After 10 Years

Brian X. Chen with the big pricing scoop:

Chief among the changes for the new iPhones: refreshed versions, including a premium model priced at around $999, according to people briefed on the product, who asked to remain anonymous because they were not authorized to speak publicly. Apple made room for a bigger screen on that model by reducing the size of the bezel — or the forehead and the chin — on the face of the device. Other new features include facial recognition for unlocking the device, along with the ability to charge it with magnetic induction, the people said.

This is in-line with has been talked about before: the new high-end iPhone is going to hold a very high-end price. But really, when this is the main computer you use on a daily basis, is the price really that high? People will retort, "but it's a phone!" -- is it really? It's so much more these days. 

Aside: remember when Apple used to let pricing rumors slip ahead of a launch to then come in and surprise with a lower price? This was a favorite Steve Jobs "boom!" moment. This doesn't feel like that though. If anything, someone may be letting something slip just to get ahead of the pricing outrage. And it should work. 


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