Onderzoek laat zien dat Facebook nog steeds het belangrijkste sociale medium is voor nieuwsorganisaties


Heel verrassend is het misschien niet, maar ondanks alle ophef en veranderende algoritmes kunnen nieuwsorganisaties nog steeds niet zonder Facebook. Dat blijkt uit onderzoek van Reuters Institute.

Based on 21 interviews with editors and mangers at 12 newspapers and commercial broadcasters, the report finds that, even though many news organisations are frustrated by limited direct monetisation and frequent algorithm changes, they still concentrate their resources on Facebook for social media distribution. The impact of the Facebook algorithm change varies across organisations, but is in most cases far from the apocalyptic scenarios anticipated by some commentators. There is no clear pattern to explain this variation, but broadly the organisations that increased their activity on Facebook have seen a smaller decline in interactions than others, and in some cases growth.

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