White gold: the unstoppable rise of alternative milks | Food | The Guardian

www.theguardian.com

But the plant milk boom is not really about nutrition. Nor is it the first wave of a shift towards ethical, plant-based living – much as we need it. “

90% of plant milk buyers still purchase other dairy products, like cheese and ice cream, both of which are still growing. The forces driving us towards plant milk are really something bigger: a manifestation of a collective anxiety that something is wrong with our bodies. That we aren’t as healthy and happy as we could be – or perhaps, should be – and something, or someone, must be to blame.

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