How to create and sell a course in 2020 👩‍🏫

Last week I chatted with Len Markidan, former Head of Content at Groove, and currently the CMO at Podia. He had some great advice on building courses:

  • Focus on content over production value
  • Include a lot less than you think you should, chances are too much content will overwhelm people
  • Use pre-sales if you think they'll help you with motivation, but don't worry about them for marketing
  • Think about the one result you want people to get and then work backwards from there
  • Talk to 5 potential customers about your concept before you start working on it to refine the idea

Learn more in their course... about courses... meta.


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