In Silicon Valley and outside of the valley, Clubhouse, an app for live group audio chats, is the hot social app of the moment. A16z invested at a $100m valuation 10 months ago and now just did a round at (reportedly says Benedict Evans) $1bn. It has failed to attract my attention thus far. I cannot stay in a conversation for more than a few seconds, or minutes at best.
Steve O'Hear has a good analysis of Clubhouse in the link.
- A lot of content is very dull – well-educated and articulate people with nothing much to say. CONTENT IS HARD.
- However the format is potentially genius because it’s podcasting with almost ZERO friction. All you need is a smartphone. No managing and recording guests, post-production, and uploading the content.
- The ‘raise your hand’ feature is powerful but skilled moderation will be key.
- Not yet clear if Clubhouse is a product or a feature, let alone a company. A bit like the stories format, expect the basic idea to be quickly cloned everywhere there is social.
Vincent Peyregne, president of Wan-Ifra, mailed me some strong advice for navigating Clubhouse. In his words:
- First, if media industry is your area of interest, there is just a handful of groups there. The more, the better. Takes time to identify them and select the appropriate ones.
- Select carefully your areas of interest, not too many
- Follow only people you trust.
- When time allows, check occasionally your calendar for upcoming conversations
- Mark the conversations on your calendar, join or overlook them depending on your workload
- Other platforms like Discord have been used for a while, successfully, by special communities, especially students.
Shout out to Vincent!Read more...