Burger King’s plant-based Whopper gets glowing review – from a meat lobbyist


Burger King delivered a whopper of an announcement last week when it announced that it would be bringing Impossible Foods to the restaurant chain. While not the first time a fast food chain has brought alternative meat to its menu (White Castle did this with in 2018), doing it at BK scale is an entirely different thing. This week a meat lobbyist went in and tried what I'm assuming he thought was a blasphemous attempt to replicate the sanctity of beef.

“This is not just another disgusting tofu burger that only a dedicated hippie could convince himself to eat...If I didn’t know what I was eating, I would have no idea it was not beef. Farmers and ranchers need to take notice and get ready to compete. I’ve tasted it with my own mouth, and this fake meat is ready for prime time.”

Enough said.


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