Amazon has become an important distributor for over-the-top networks | Digiday

digiday.com

Sahil Patel:

Amazon has not broken out how many Prime members use Prime Video Channels. But for networks, the program has been a boon for subscriptions. According to a recent study from The Diffusion Group, Prime Video Channels accounts for 55 percent of all direct-to-consumer video subscriptions. Sources at two major U.S. TV networks that distribute on Channels disputed TDG’s findings, saying the numbers weren’t that high, but conceded that Amazon was a top subscription driver. (Other TV network sources have told Digiday that Amazon can account for anywhere from 25 to 45 percent of total subscribers.)

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