Mastercard unveils 'sonic brand'

www.nfcworld.com

I had to check the date to make sure it wasn't April 1st. Mastercard is getting into the sound business, having introduced a 'sonic brand identity'. What is a sonic brand identity, you ask? Well, apparently it's a suite of sounds based around a melody that can be used in many different contexts to remind people about Mastercard. Because that's what customers want.

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