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Apple to pay $113 million over deliberately slowing down iPhones

It’s bad when companies aren’t upfront with their customers. It’s much worse when companies aren’t upfront in ways that fuel conspiracy theories.

Apple has agreed to pay millions of dollars to 34 states over its controversial previous practice of deliberately slowing down older iPhones to extend their battery life.

What Apple had been doing was not necessarily wrong, but the way the company communicated with customers was clueless.

The problem was that when Apple trained its software to slow down iPhones — for perhaps a sensible reason — it didn’t sufficiently explain what it was doing. And that fueled the conspiracy theories that people already had about their iPhones. Apple created unnecessary controversy for itself.


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