Traction: How Any Startup Can Achieve Explosive Customer Growth

A brilliant exploration of the 19(!) growth channels available to startups. A must-read for anyone looking to grow a business.

Traction and product development are of equal importance and should each get about half of your attention. This is what we call the 50 percent rule: spend 50 percent of your time on product and 50 percent on traction.
At any stage in a startup’s life cycle, one traction channel dominates in terms of customer acquisition. That is why we suggest focusing on one at a time, but only after you’ve identified a channel that seems like it could actually work.


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