In doing some research for an upcoming podcast episode I have with partners Kenji & Matthew from leading cloud firm, Acuity out of Atlanta (more news on the podcast to come shortly), I noticed the title of one of their jobs and had to smile: "best bookkeeping job ever".
When job seekers are looking for a job on Google, what do you think they type? "Best bookkeeping job Atlanta." And sure enough, guess which firm will pop up?
Smart guys. Real smart.
Here's some more smart marketing that EY did recently when giving away super expensive software that they developed for free.Read more...