Ikea sees annual UK sales top £1.8bn

www.bbc.co.uk

A new website has also been launched during the recent financial year, with online now accounting for 15% of total sales.

That seems really low, but consider the strategy. I chatted to a few folks on Twitter about this and they suggested that IKEA would prefer customers to go in store, so potentially make it difficult to buy online. I'm unsure about that, but in my view, 15% is low.

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