Hire a Head of Sales

a16z.com

Talking of important roles. How about sales. Engineers may think they can sell their product like no one else. But read this article and you know why you want a proper head of sales. Someone you can trust to run the function on their own, not just a junior proxy with the engineer or founder as de facto lead. The right sales lead will intuitively understand how to build out a sales team and process without your getting into the weeds and diverting your precious time into this unknown arena.

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