The New Age of Marketing

medium.com

Rich Barton:

SEO and natural search results are in decline. And, as alternative search paradigms (mobile, Alexa, AppStore) grow, and as Facebook / YouTube / Snapchat radically increase the volume and diversity of “avails,” I would argue that we are entering a new golden age of marketing and branding.

Perhaps a little early to see this clearly, but I also do believe this shift back is happening...

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