Facebook faces increased publisher resistance to Instant Articles

digiday.com

Lucia Moses:

Business news sites Forbes and Quartz are also absent from Instant Articles. Forbes experimented with it last year but found monetization lacking, chief product officer Lewis D’Vorkin recently said. “It left a lot to be desired in terms of monetization,” he said. Condé Nast’s priority is to drive readers back to its own sites, which is why its brands use Instant Articles only sparingly.

This backlash could not be any less surprising. Despite Facebook's recent (ridiculous) attempts to amp up the monetization of Instant Articles, it can't beat the bullshit that sites like Forbes pull -- that awful interstitial. 

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