Going Vertical: How to identify markets ripe for vertical software disruption


The need for vertical software largely exists due to the uniqueness of workflows and data sources in that given industry. The more unique and nuanced, the better. Traditional software systems (particularly in sales, marketing and procurement) are built to satisfy the largest base of customers possible. For industries that operate significantly differently than others, however, heavy degrees of customization are needed to make these horizontal platforms remotely functional


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