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Issue #23

by Ross Chapman

The cult of user personae

"On alternating Tuesdays, I get to be a young second-generation immigrant woman named Selene with great phone presence and multilingual skills." Selene and others make up Sasha Akhavi's team pantheon of user personae. They are, in essence, imaginary friends whom they amalgamate understandings of those actual human beings who will create, administer, and consume data via their product. But, as he explains, there is a richness available in them that may go generally untapped.


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