The Knowledge Project with Shane Parrish - #19 The Psychology of Advertising with Rory Sutherland
www.breaker.audioThis info-packed and entertaining interview with Rory Sutherland, Vice Chairman of Ogilvy & Mather, dive deeps on advertising, persuasion, and why humans do some of the silly things we do. This episode is so good I started reading Rory’s book Alchemy: The Surprising Power of Ideas That Don’t Make Sense.
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