The Knowledge Project with Shane Parrish - #19 The Psychology of Advertising with Rory Sutherland

This info-packed and entertaining interview with Rory Sutherland, Vice Chairman of Ogilvy & Mather, dive deeps on advertising, persuasion, and why humans do some of the silly things we do. This episode is so good I started reading Rory’s book Alchemy: The Surprising Power of Ideas That Don’t Make Sense.