Startup Building: Lean vs Zero to One

One entrepreneur's story on whether it's best to take the Lean approach or the Peter Thiel's famous "Zero to One" approach. "Nowadays there is a lot being written about once seemingly unstoppable startups downsizing or outright imploding in recent months..... Something approximating a “lean” approach just would not be feasible for the type of problem we were trying to solve. .... And after a year of planning, building, and hustling, we still weren’t there. We had no clients, not a couple, not one. We had gone from zero to…none."


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