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Breath of the Wild

by M.G. Siegler


The Intensity of Attention

James Ashton sat down with TED's Chris Anderson to talk about the current state of discourse and content on the internet:

“Do we really want an internet that is personalised to our instinctive responses?” he says. “I don’t want to be defined by my clicks, I want to be defined by my slower thinking.”
It goes back to his point about passionate media. Never mind circulation figures, TV ratings or page views, “I think a much more pertinent measure of the long-term potential of a media operation is the intensity of that attention. If you are just skimming a thing — looking at it from the corner of eye — that still counts as a view or a rating but it is completely inconsequential.”

100% agree.


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