The Intensity of Attention

www.standard.co.uk

James Ashton sat down with TED's Chris Anderson to talk about the current state of discourse and content on the internet:

“Do we really want an internet that is personalised to our instinctive responses?” he says. “I don’t want to be defined by my clicks, I want to be defined by my slower thinking.”
It goes back to his point about passionate media. Never mind circulation figures, TV ratings or page views, “I think a much more pertinent measure of the long-term potential of a media operation is the intensity of that attention. If you are just skimming a thing — looking at it from the corner of eye — that still counts as a view or a rating but it is completely inconsequential.”

100% agree.

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