Mobike introduces red envelope incentives

Bike sharing startups are hot in China, having attracted hundreds of millions of dollars and millions of users, and now it looks like they have their subsidization model. Mobike is offering red envelopes -- hongbao -- to its users if they navigate to certain locations. It's an interesting way to compete with rivals like Ofo, and, perhaps most importantly, it could emerge as a 'surge charge' style function. Mobike could place envelopes in certain areas that it wants to drive to traffic to at certain times. Not a huge feature but an interesting introduction. Related: Apple CEO Tim Cook visited rival Ofo while he was in China this week.


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