Designing a chatbot: male, female or gender neutral?

Picture a virtual assistant that helps find directions, schedules appointments or plays music, and the soothing yet robotic sound of a female voice likely comes to mind. From Apple’s Siri to Amazon’s Alexa, a majority of the world’s most popular virtual assistants have female personas. But that’s starting to change as a growing number of consumers — and companies — turn to digital assistants.


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