Amazon Plans to Add Its Own Line of Food

www.wsj.com

The collision course on which online and offline retailers are becomes a little bit clearer each day. Now Amazon takes a page from the playbook of the Carrefour and Walmarts of this world, launching their own private-label brands. _Following the playbook of countless retailers, Amazon.com Inc. is preparing to broadly expand its fledgling lineup of private-label brands to include an array of grocery items such as milk, cereal, and baby food as well as household cleaners._

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