Radio Moments : Are You Wasting Your Time with Social Media?

'The best programme presenters create a brilliant ‘brand me’ on their social presences. They know that listeners spend more time with presenters they like, and you cannot like someone you do not know. The social media keeps their on-air presence alive around the clock. Each post is just personal enough – about you and your world – and each reference to station activity pitched as friend-friend-conversation. What’s the real goal here? Audiences. You want to make listeners seek you out and spend more time with you and your station. @itswillmanning and @JoRussell_FM excel. A pic of your mixer may not fit this strategy'.

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